THE PURSUIT OF PERFECTION
Mr. Herbert Adams was born in Taunton, England in 1860. The bakery he established in that town became so famous that it lent its name to the street which was until recently known as Cake Alley. In 1909 Herbert Adams moved to Australia and opened bakeries in Prahran and Brunswick. Herbert Adams Bakeries grew to own and operate a large chain of retail outlets throughout the Melbourne metro area and also at Geelong, Ballarat, Bendigo and Canberra. Each of these outlets sold a full range of cakes, pastries, pies and other foods made by the Herbert Adams Company and grew to around 60 company-owned stores in the late 1970s.
The Herbert Adams Company continued to sell its quality pastries through approximately 450 other stores spread throughout Victoria and in the border areas of New South Wales, South Australia and Canberra.
Around 1967 the Herbert Adams Company started to use the trademark "From the Kitchens of Herbert Adams" which captured Herbert’s commitment to quality and passion for baking and is still used today.
From the 1980s through to today, the Herbert Adams brand has maintained and grown its national frozen bakery products.